A Thriving Brand Leader inspires others to accomplish their goals by acting on their own. OLAA client Ageless Alliance obtains this quality and then some. Ageless Alliance is a social justice movement whose mission is to connect people of all ages nationwide who stand united for the dignity of older adults and for the elimination of abuse and neglect. They achieve this mission, and move forward in the fight against elder abuse and neglect, through three key objectives:
- Build awareness
- Provide support
- Increase community involvement
Ageless Alliance‘s latest community involvement initiative is an example of their objectives in action – the healthy aging advocate has partnered with Starbucks to collect goods for elders in need across Orange County. During the month of April, those who would like to participate can pick up an Ageless Alliance tote bag at a participating local Starbucks location in Orange County and return the bag with their donations—from supermarket gift cards to newly purchased hygiene and clothing items. On April 25th, Starbucks and Ageless Alliance will gather at the Laguna Village Clubhouse in Laguna Hills, California to organize and package all of the donations collected during the month. After this all day event, all donations will be distributed to individuals throughout Orange County who are victims of elder abuse, leading up to World Elder Abuse Awareness Day in June.
This incredible partnership with Starbucks is an extraordinary opportunity to help those in need. A special thanks is due to an Ageless Alliance member and daily Laguna Woods Starbucks customer, who shared her passion and involvement with the cause with her friend and Starbucks manager. This discussion sparked conversations that led to the nation’s top coffee company incorporating the cause as part of their Community Service program for the month of April.
Ageless Alliance has spread awareness of a seldom spoken about epidemic, and has become an organization that inspires others to fight against elder abuse and neglect. They keep their own members and the general public informed by sharing information of the latest statistics and facts and arranging various charity programs. Through donations and efforts like the Starbucks partnership, they have made a significant impact on the community, improving the lives of older adults in need – a clear demonstration of why the Ageless Alliance is a Thriving Brand Leader.