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  • Let’s Get Smart About Email Marketing

    These days, the phrase “You’ve Got Mail!” seems like a distant memory. According to Fortune Magazine, the average consumer receives 147 emails per day. That doesn’t even include the instantaneous social media sites, websites, apps, and blogs that are battling for the consumer’s attention. Email marketing has held its place amongst the top digital tools …
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  • The Blender: How to Speak Design: Widows, Orphans and Rags

    When handling blocks of copy, designers will often manually edit the text for optimal legibility. This Blender post will teach basic typographical rules about text flow­­­­­ including widows and orphans, and the benefits of getting rid of them! But first things first – what do the words “widow” and “orphan” mean to designers? A widow is …
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  • Not My Type

    Comic Sans, Brush Script, Chalkboard, Zapfino, Papyrus – some may say these types have worn out their welcome in the graphic design community… Some might even call them deplorable, but what does it actually mean to be bad type? Often it can be the font, not the type that is poorly created. But wait, isn’t …
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  • It Pays to be “Liked”

    Social media plays more than just a role in customer service – these days, social media is customer service. While face-to-face interactions are always valuable, the ever-growing population of social media users means that brands have an opportunity to connect with customers faster than ever before. There are no lines, no music on hold, just …
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  • The Blender: How to Speak Design: Kerning and Tracking

    If you’ve created a logo or placed a print advertisement, chances are you’ve heard the terms kerning and tracking. In this segment of How to Speak Design, we’re covering the difference between the two graphic design terms. Tracking indicates adjustments to the density of a body of text, uniformly increasing and decreasing the amount of space between …
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  • Customer Insights Turn Observation into Action

    How well do you really know your customers? Customer insights are crucial to developing marketing strategies, and are more than just pieces of information about the target audience. Customer insights tell us something new about the target audience, and reveal customer beliefs, values or wants/needs. They address the “why” versus the “what” and tell us …
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