• Clicks vs. Bricks Part 1: Is Brick and Mortar Dead?

    I went into a Pottery Barn store over the weekend with the intention of making a purchase decision on an ottoman for our family room. I had looked online, also received the catalog but really wanted to go into the store, feel the fabric, get a sense of the size and how the ottoman interacted …
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  • Orange Label Named One of the “Best Places to Work in Orange County”

    Orange Label has been named one of the “Best Places to Work in Orange County” by the Orange County Business Journal. Each year, the Orange County Business Journal recognizes an exclusive selection of local businesses for achievement in eight Core Focus Areas: Leadership and Planning, Corporate Culture and Communications, Role Satisfaction, Work Environment, Relationship with …
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  • Retail’s True Colors

    Color in marketing provides a spectrum of consumer engagement that drives results. From social media, to merchandising, to traditional marketing, color grabs the consumer’s attention and starts the buying cycle. Let’s take Starbucks as an example – for a moment forget everything about the brand – you only know Starbucks sells coffee and their green …
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  • Dameron Hospital Recognized for Creativity in Marketing

    Orange Label client Dameron Hospital is producing award-winning work. Based in Stockton, CA, this thriving brand leader bolsters its community and the healthcare industry as a whole with innovative and evocative marketing. Year after year, Dameron Hospital is recognized for its marketing prowess and this year was no exception. The medical center’s lumivascular advertising campaign …
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  • 5 Design Principles for Powerful Marketing

    Here at Orange Label, it’s our business and our passion to stay current with up-and-coming design trends. Since we are five months into 2017, we thought it would be a good time to share our five favorite design principles of the year, so far.   1. Color Transitions and Gradients           …
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  • Let’s Get Smart About Email Marketing

    These days, the phrase “You’ve Got Mail!” seems like a distant memory. According to Fortune Magazine, the average consumer receives 147 emails per day. That doesn’t even include the instantaneous social media sites, websites, apps, and blogs that are battling for the consumer’s attention. Email marketing has held its place amongst the top digital tools …
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  • The Blender: How to Speak Design: Widows, Orphans and Rags

    When handling blocks of copy, designers will often manually edit the text for optimal legibility. This Blender post will teach basic typographical rules about text flow­­­­­ including widows and orphans, and the benefits of getting rid of them! But first things first – what do the words “widow” and “orphan” mean to designers? A widow is …
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  • Not My Type

    Comic Sans, Brush Script, Chalkboard, Zapfino, Papyrus – some may say these types have worn out their welcome in the graphic design community… Some might even call them deplorable, but what does it actually mean to be bad type? Often it can be the font, not the type that is poorly created. But wait, isn’t …
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