• Customer Decision-Making and the Path to Purchase

    Awareness → Interest → Desire → Action. Seems obvious, right? Although most of us probably learned about the consumer “Path to Purchase” in Marketing 101, you would be surprised at how few marketers use this as a base for marketing strategy. Path to Purchase modeling makes it easy to connect marketing back to business outcomes by breaking …
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  • Award-Winning Industry Leadership at the SIA Awards

    Outstanding Achievement in Healthcare Honoring achievement in the service industry, the Service Industry Advertising (SIA) Awards highlights content that goes above and beyond. Healthcare industry leaders Centinela Hospital and Dameron Hospital recently received multiple recognitions at the 14th Annual SIA Awards this year, Centinela Hospital winning Gold in Radio Advertising and Dameron Hospital winning Silver …
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  • Track Your Reach with Google+ Insights

    Google has added some game-changing analytics to Google+. In January 2017, Google launched Insights, a new addition to the social media platform, which provides a range of new and improved features for in-depth breakdowns. With a private dashboard for quick and easy data references, this update will make tracking performance more efficient than ever. Google+ …
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  • Orange Label’s Top 2017 Super Bowl Commercials

    While many tune into the Super Bowl in the hopes of seeing their favorite team score a touchdown, there is one aspect of this sports event that is almost as jaw-dropping as the athletics – commercials! Whether its Justin Bieber grooving for T-Mobile or Terry Bradshaw searching for some Tide detergent, this year’s roster of …
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  • Which Came First, the KPIs or the Creative?

    The age of “Creative is King” is long gone. The world of advertising, often tending towards creative sensibilities, can find itself at conflict with the business world of left brain functions such as process and finance. More and more, marketing and advertising is being evaluated upon the amount of business impact it generates, rather than …
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  • Create a New World of Marketing with 360 and Virtual Reality Video

    When Google introduced Google Cardboard, marketers were taken aback by this highly accessible virtual reality tool. A simple piece of cardboard that attaches to smart devices, Google Cardboard introduced the concept of everyday virtual reality (VR). As technology improves, new trends are developing in the world of immersive experiences. Content like 360 and VR video …
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  • Healthcare Marketing During Legislative Change

    As we settle into a new year, Americans are preparing for the inauguration of new president and, in turn, a new series of legislation. When political change arises, the nation is altered in its entirety – from shifts in policy to infrastructure. One of the key areas affected by political change is healthcare, and this …
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  • The Blender: How to Speak Design: File Formatting

    The world of graphic design is full of questions, and if you don’t know how to speak the language you’re probably not going to have the answer. This segment of How to Speak Design tackles a big question for graphic designers and account managers alike: What is the best format for this file type? Here …
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  • Orange Label Launches Orange Social

    Over 2 billion people worldwide are active on social media. There are approximately 1.7 billion monthly users on Facebook alone, and this is just a fraction of users across the world’s many social media platforms. Looking at these mind-boggling statistics, there’s no doubt that social media is becoming a mainstay in the world of marketing …
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  • Tuning into Podcast Advertising for Marketing Strategies

    If you ask a friend, “What’s your favorite podcast?” chances are he or she will have a laundry list of highly recommended programs. A 2016 study conducted by Edison Research indicated that over half of the American population has heard of the term “podcast” and approximately 57 million people listen to podcasts on a monthly …
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