• The Blender: How to Speak Design: Kerning and Tracking

    If you’ve created a logo or placed a print advertisement, chances are you’ve heard the terms kerning and tracking. In this segment of How to Speak Design, we’re covering the difference between the two graphic design terms. Tracking indicates adjustments to the density of a body of text, uniformly increasing and decreasing the amount of space between …
    READ MORE>

  • Customer Insights Turn Observation into Action

    How well do you really know your customers? Customer insights are crucial to developing marketing strategies, and are more than just pieces of information about the target audience. Customer insights tell us something new about the target audience, and reveal customer beliefs, values or wants/needs. They address the “why” versus the “what” and tell us …
    READ MORE>

  • Customer Decision-Making and the Path to Purchase

    Awareness → Interest → Desire → Action. Seems obvious, right? Although most of us probably learned about the consumer “Path to Purchase” in Marketing 101, you would be surprised at how few marketers use this as a base for marketing strategy. Path to Purchase modeling makes it easy to connect marketing back to business outcomes by breaking …
    READ MORE>

  • Award-Winning Industry Leadership at the SIA Awards

    Outstanding Achievement in Healthcare Honoring achievement in the service industry, the Service Industry Advertising (SIA) Awards highlights content that goes above and beyond. Healthcare industry leaders Centinela Hospital and Dameron Hospital recently received multiple recognitions at the 14th Annual SIA Awards this year, Centinela Hospital winning Gold in Radio Advertising and Dameron Hospital winning Silver …
    READ MORE>

  • Track Your Reach with Google+ Insights

    Google+ Insights and Marketing Strategies

    Google has added some game-changing analytics to Google+. In January 2017, Google launched Insights, a new addition to the social media platform, which provides a range of new and improved features for in-depth breakdowns. With a private dashboard for quick and easy data references, this update will make tracking performance more efficient than ever. Google+ …
    READ MORE>

  • Orange Label’s Top 2017 Super Bowl Commercials

    While many tune into the Super Bowl in the hopes of seeing their favorite team score a touchdown, there is one aspect of this sports event that is almost as jaw-dropping as the athletics – commercials! Whether its Justin Bieber grooving for T-Mobile or Terry Bradshaw searching for some Tide detergent, this year’s roster of …
    READ MORE>

  • Which Came First, the KPIs or the Creative?

    The age of “Creative is King” is long gone. The world of advertising, often tending towards creative sensibilities, can find itself at conflict with the business world of left brain functions such as process and finance. More and more, marketing and advertising is being evaluated upon the amount of business impact it generates, rather than …
    READ MORE>

  • Create a New World of Marketing with 360 and Virtual Reality Video

    When Google introduced Google Cardboard, marketers were taken aback by this highly accessible virtual reality tool. A simple piece of cardboard that attaches to smart devices, Google Cardboard introduced the concept of everyday virtual reality (VR). As technology improves, new trends are developing in the world of immersive experiences. Content like 360 and VR video …
    READ MORE>