• Press Play: 4 Ways to Engage Your Shoppers with Video

    "The 19" Retail Marketing Strategy Podcast

      Video is everywhere – on our social feeds, favorite websites and beyond – but in a sea of content, how do you produce video that truly stands out? We cover this topic in our latest podcast.

  • Failing to Plan is Planning to Fail

      “I need a plan!” “We are doing all sorts of things for marketing and hoping that one of the initiatives stick.” “I just don’t know where my marketing budget is going.” “How can I ensure that I get the ROI from my marketing dollars?” Does this sound like you or your marketing team? You …
    READ MORE>

  • Have You Hosted Your Patients Lately?

    Iatrophobia – that’s the scientific term for fear of doctors. While this official diagnosis affects only 3 percent of the population, there is something to be said about the relationship between anxiety and going to the doctor. The drive to the doctor’s office is hardly ever a peaceful one; a million thoughts might be running …
    READ MORE>

  • Instagram is Healthier than Ever with Millennials

    Healthcare Marketing

      Healthcare providers are incorporating Instagram into their multichannel marketing strategies as a means of reaching millennials. In our latest episode of The 19: Healthcare, Orange Label Social Media Specialist Chelsea Ragland speaks to four millennials about how they interact with health content via Instagram.

  • Black Friday: How Low Will Millennials Go?

    "The 19" Retail Marketing Strategy Podcast

      During the biggest retail holiday of the season, we took it to the streets to understand more about millennial shopping habits during Black Friday weekend. From impulse buys to deep discounts, our interviewees elaborate on their purchase behaviors and tell us what they’re looking forward to this holiday season.

  • What You Say and Look Like Matters

    “You nailed it!” “Wow!” “That captures the essence of us.” “I love it.” These are quotes from actual clients after their “Juice” is unveiled. It may sound boastful, but after doing the work, digging deep and going through the peaks and valleys of the creative process, this actually is the typical response from clients. Why …
    READ MORE>

  • Nurse Recruitment that Hires

    One of my most memorable hospital experiences is the birth of my daughter. Of course, this experience is significant because she is my first born — and my labor and delivery happened to last for nearly 12 hours, so it would be a pretty hard event to forget. It was hands-down the most difficult and …
    READ MORE>

  • Press Play: 4 Ways to Engage Your Shoppers with Video

    When you scroll through your social feed, check the news or visit your favorite website, what do you see? Before you tell us your answer, let us take a guess – video. Whether it’s two pandas play fighting or one person’s inspirational story, video has become the go-to platform for highly engaging storytelling. Video content …
    READ MORE>

  • The Digital HIPAA-potamus

    Healthcare Marketing

    As of August 2017, the US Department of Health and Human Services has received over 160,000 HIPAA Privacy Rule Complaints. In this episode of The 19, Orange Label Account Supervisor Michelle Torr explains why HIPAA is the proverbial hippopotamus in the room for healthcare providers.