A brand must communicate with its audiences for it to be acknowledged and heard. A brand is the personality, image and perception of a company, product or service. Like individuals, brands must be able to say the right thing at the right time, and in the right place. And mean it. Otherwise, a brand’s marketing message is simply noise. When managed thoughtfully and powerfully, a brand drives preference, creates additional perceived value, emotionally motivates people to act and translates into more market share and increased profit margins.
Whether establishing a new brand or revitalizing a current one, Southern California ad agency Orange Label Art + Advertising specializes in strategic brand development. From market research and positioning, to logo design and corporate identity packages, Orange Label has more than 45 years of branding experience and has successfully launched brands in virtually every industry.