When you work in healthcare, you not only play an integral role in the health of your patients, you also take on the job of bettering your community and supporting your staff and clinicians. Taking on this important role leaves little time to answer questions like, “Do we have a social strategy?” and “What’s our brand message?”
That’s where we can help.
With 45 years in the industry, Orange Label understands the rich healthcare landscape and is able to navigate through the ever changing political, legal, and relational industry nuances. Our integrated team partners with healthcare brands to immerse themselves in our clients’ unique opportunities and challenges. Orange Label develops actionable and creative marketing execution strategies that disrupt the marketplace, form emotional connections, move people to act and most importantly, achieve qualitative and quantitative goals.
As the leading response marketing agency, Orange Label offers vast healthcare marketing and advertising experience. We understand that strategic marketing communications in the healthcare industry is about motivating individuals, providers and organizations to make healthy choices that contribute to a better quality of life, for both themselves and the community as a whole. Yet healthcare is also a business, and marketing efforts must drive volume, support credibility and quality perceptions, grow brand awareness and achieve organizational goals.