Healthcare marketing is complicated. That’s the beauty and the challenge of it. Whether a hospital, health system, wellness brand, medical device or a pharmaceutical company – our response marketing team is focused on maximizing revenue and reaching target audiences with intelligent marketing strategies and strong brand messaging.
With over 45 years of response marketing experience, we know what it takes to turn your brand into a market leader. But where do we start? The first step is solidifying a partnership. At Orange Label, we believe achieving long-term results starts with comparing notes and doing the research to get the clearest picture of your brand. We choose to partner with healthcare clients who are looking to join in the journey of marketplace leadership, are at the forefront of industry changes and have a fearless entrepreneurial mindset. This shared vision allows us to dive in and uncover what makes a healthcare brand tick and craft thoughtful content that connects and breaks through industry “norms.”
As a fearless healthcare leader, we understand you don’t have time to sweat the small stuff. You’re busy improving lives and building a healthier community. That’s why we’re here to supply, craft and share your message with all the right people — patients, physicians, nurses, medical professionals, payors and the community at large. We want you to be more than satisfied, we want you to be excited. You are making the world better, after all!
The 19 is Orange Label’s monthly podcast, tackling response marketing in the world of healthcare. The 19 speaks to the entrepreneurial-minded, offering insight into healthcare industry trends and marketing strategy best practices. When you tune in to The 19, you’re not only getting response marketing insights in 19 minutes or less, you will also hear from consumers and industry influencers. Each episode will feature a different host, so that you can get to know the Orange Label team and history. The 19, after all, is derived from the sum of 1979, the year Orange Label was founded.