Rochelle Reiter

Agency Principal

rreiter@orangelabeladvertising.com

When I was a kid …

I wanted to be a photographer, fashion designer & marine biologist.

If I won the lottery…

I would pay off any debts for my family, take my dream vacation with all my favorites and not forget to give OLAA a big cash infusion.

Obscure knowledge I posses…

not sure it this is knowledge or just an obscure talent, but I can throw a tennis ball with my toes. (is this too personal?)

My life history in 3 sentences…

born and raised in the OC. Started my advertising career at 21. Met the man of my dreams at 28 and had two amazing children in my 30s.

My spare time is spent…

going on adventures with family—camping, fishing, hiking, sight-seeing, exploring and hanging out.

Advertising is…

where creativity meets business strategy. At OLAA, it is fun, creative, intense, exasperating, wonderful… the list goes on. At the end of the day, we facilitate success for clients and make a meaningful difference in people’s lives.

To me, Orange Label means...

Orange Label is relevant, thriving and creative agency that allows for self-expression, growth and marketing leadership. Orange Label has given me the opportunity to meet amazing people, develop incredible relationships, learn new things and stretch myself beyond my limits, all while raising a family.

To our clients, Orange Label means...

providing access for our clients to run their business/organization powerfully. By having a strategic creative marketing team on hand to deliver results, clients have more time to focus on running their business and making their vision a reality.

Orange Label's culture is...

the foundation of Orange Label’s culture is performance and execution and embraces autonomy, mastery and purpose. Our 5 core values are simple words that reveal our being everyday: Energetic, Creative, Team, Fun and ORANGE.

I view my role in Orange Label as...

I have several roles at Orange Label. As one of the owners, my role is to help guide the strategic direction of the agency and achieve our strategic initiatives every year. As the head of Business Development, my role is to bring in viable new clients and partners into the agency. As a leader at Orange Label, my role is to develop other leaders and provide access to the team to realize their potential.