Visual design elicits an emotional response from its intended audience. Whether happiness, excitement, comfort or trust, this feelings-driven reaction is what creates connection.
Yet effective visual design goes beyond that initial, gut reaction response. It also maintains the essence of a brand, and delivers an experience consistent with the physical or mental interactions that occur with the brand in its natural state. Successful design supports brand, project and campaign goals, and motivates engagement that translates to buy-in and brand loyalty.
OLAA’s visionary creative department is as much a part of the everyday client relationship as the account service team, to ensure that our artists have a deep rooted understanding of a client’s brand, the vision for the organization and the marketing, advertising and sales goals and objectives. The result of this integrated partnership is design that truly delivers, and resonates with internal and external constituencies.