As an ad agency in Orange County, we firmly believe in context, understanding and immersion. Only with each of these fully achieved can result-oriented marketing and creative strategies be formulated and executed. So how do we engage in this level of partnership? How do we develop compelling brand stories and produce tangible results? The Orange Label Approach.
Scientifically developed, perfected and re-perfected over 40 years of practice, the Orange Label Approach in short is a method of asking questions, the right questions, and listening. Each phase is customized based upon the client, industry and objectives at hand, and in its entirety translates internal and external perceptions and behaviors into action.
This meeting occurs between the key players at the client level and the Integrated Advertising Team, and explores:
Nobody, and we mean nobody, speaks about a brand better than its customers. So we take a sample of a brand’s customers, prospects and/or external stakeholders, and ask a series of insightful questions to discover hidden benefits and feelings associated with their products and services. The results are documented, analyzed and reviewed with the client.
After carefully considering the Orange Exploration™ and combining the insight and authentic responses gained from the View from the Field™, our creative department develops the client’s Brand Platform. This “Brand Essence” or “The Juice,” as we like to call it captures everything for which the client stands and symbolizes what the customer wants.
The Juice guides our strategic planning process for the development of a client-specific Integrated Advertising Platform. This platform supports marketing goals and objectives, acts as a compass for viable opportunities to reach audience, and aligns and integrates all the marketing and advertising activity to ensure that the brand messages are cohesive and resonate, break through and produce the highest ROI possible.
Using the IAP as a guide, OLAA’s Integrated Advertising Team develops a Marketing Execution Strategy and actionable implementation plan that outlines recommendations for the key initiatives and tactics to generate marketplace awareness and achieve marketing goals.