A strategic component of an integrated marketing and advertising strategy, effective media buying begins with identifying and assessing the most appropriate vehicles to reach the target demographic given a specific budget and desired sales goals. Once the communication channels are selected, it’s necessary to determine the appropriate schedule and frequency within each medium, and then negotiate the schedule to ensure the best possible value and response.
With well-established relationships and long-standing rapport with media outlets in virtually every market, Orange Label leverages our 45 years of media buying and strategic negotiation experience to achieve the most competitive schedules and the smartest strategies for local, regional and national advertising campaigns. We’ve witnessed massive shifts in communication trends and audience variances within single markets, and continue to deliver in the face of all challenges by holding fast to one key, unwavering principal–a need to be disruptive and relevant in order to break through and make an impression. Using qualitative and quantitative data analysis, we provide strategic media recommendations that most effectively reach your target audience and produce the highest ROI.