Orange Label’s Top 2017 Super Bowl Commercials

While many tune into the Super Bowl in the hopes of seeing their favorite team score a touchdown, there is one aspect of this sports event that is almost as jaw-dropping as the athletics – commercials! Whether its Justin Bieber grooving for T-Mobile or Terry Bradshaw searching for some Tide detergent, this year’s roster of commercials definitely brought its A game. Here are some of Team Orange Label’s favorite commercials from the 2017 Super Bowl.

“I liked the product integration and commercial with Tide featuring Terry Bradshaw. The stain on Terry’s shirt during the newscast was an attention grabber and it sucked me in. The commercial was light-hearted, fun, entertaining and still got the brand message across.” – Rochelle Reiter, Agency Principal and Co-Owner

“My favorite was the Google Home commercial. It was current and alluded to relevant political issues without being offensive or too obvious. It appealed to emotions and made Google Home seem like a seamless part of any family’s home. I also liked it a lot in comparison to Amazon’s Echo commercials, which went the humorous route and I did not believe this had as much of an impact.” – Janell Rowland, Account Executive

“I liked the TMobile #UnlimitedMoves commercial with Justin Bieber. I thought it was a great celebrity endorsement and there were tons of responses to the call to action to post photos and videos using the hashtag. Plus, people are talking about it, whether they loved it or hated it. Isn’t that what it’s all about?” – Michelle Regrut, Account Strategist

https://www.youtube.com/watch?v=Kg_4tX4XwI8&t=1s

“I like the Southern California Honda Dealers commercial.  It spoofs the content of Super Bowl commercials and each time an anticipated image or scene is seen, Honda will make a donation to a deserving charity.  It is funny, relevant and memorable, plus they did not spend a lot on production value, which means more money can be spent on airing the commercials to reach more people.” – Wes Phillips, Agency Principal and Co-Owner

“My favorite was the Honda CRV ‘Yearbooks’ 60-second commercial. The message was really empowering. The images of celebrities, who many view as role models and sources of inspiration, as their younger selves before they ‘made it’ was extremely relatable and made their success seem more in reach. The connection to the product wasn’t obvious or strong, but there was a powerful underlying message that Honda can safely transport teens on their journey to greatness.” – Michelle Torr, Account Supervisor

“My favorite commercial was the Honda yearbook one. It showed actual high school yearbook photos of celebrities speaking about their big dreams and not to give up on them. I laughed so hard when Jimmy Kimmel’s picture came up and it was him playing the clarinet in a hilarious blue suit and he said, ‘If you want to play the clarinet, maybe don’t dress like this but play the clarinet.’ The whole message of not giving up on your dreams was delivered in a powerful and comical way, which I enjoyed.” – Brittany Zuloaga, Accountant

https://www.youtube.com/watch?v=f06ng5cII8o

“Definitely the Bud Light ‘Famous Among Friends’ series. The wedding speech commercial told a story in a really unique way. The segments flowed together under the overarching concept of friendship, but each scene was totally different, allowing for diverse content that brought humor and poignancy to the campaign.” – Gina Magnuson, Copywriter

“Hyundai’s live commercial. This was an emotionally powerful ad that digitally brought together men and women serving our country with their families to experience the Super Bowl game, together. Hyundai surprised select military soldiers with an immersive 360-degree view of the game and treated those soldiers’ families with luxury box seating. The commercial spot was produced and filmed after kickoff and aired right as the history-making game concluded.” – Kaleigh Teskey, Account Executive

“I loved the Lady Gaga for Tiffany & Co. commercial. It was perfectly placed leading up to her highly-anticipated halftime performance and added a new, edgier dimension to the classic Tiffany & Co. brand. Lady Gaga was introduced as the spokeswoman to the new line, Tiffany HardWear. This suits her brand as a celebrity and artist well, in the ad stating, ‘I am a rebel.’ The ad was shot entirely in black and white, a nod to Tiffany’s classic roots and some of Gaga’s marketing for her most recent album “Joanne.” If you would have told me Lady Gaga would be a spokeswoman for Tiffany & Co. before this, I’m not sure I would have believed it! This ad tied the brand and her together seamlessly.” – Chelsea Ragland, Social Media Coordinator