Scientifically developed, perfected and re-perfected over 45 years of practice, the Orange Label Approach in short is a method of asking questions, the right questions, and listening. Each phase is customized based upon the client, industry and objectives at hand, and in its entirety translates internal and external perceptions and behaviors into action.
This meeting occurs between the key players at the client level and the Orange Label Marketing Team, and explores:
Nobody, and we mean nobody, speaks about a brand better than its customers. So we take a sample of a brand’s customers, prospects and/or external stakeholders, and ask a series of insightful questions to discover hidden benefits and feelings associated with their products and services. The results are documented, analyzed and reviewed with the client.
After carefully considering the Orange Exploration™ and combining the insight and authentic responses gained from the View from the Field™, our creative department develops the client’s Brand Messaging Platform. This “Brand Essence” or “The Juice,” as we like to call it captures everything for which the client stands and symbolizes what the customer wants.
Using the Brand Messaging Platform as a guide, Orange Label’s Marketing Team develops a Marketing Execution Strategy and actionable implementation plan that outlines recommendations for the key initiatives and tactics to generate marketplace awareness, response and achieve marketing goals.