Chapman University Focus on a Message that Connects

The top professors. National awards. Access to academic resources. A beautiful campus. If every University in the nation can make these claims, what makes one school truly different? What differentiators drive the choice to apply, attend, donate or recognize? What truly matters to students, alumni, donors and the regional and national academic community? How do you define the intangible vibe of the campus experience, in a way that translates to emotional buy in?

These are the answers that Chapman University sought when looking to Orange Label as a partner in developing a creative concept for the Orange County institution’s 2013-2014 branding theme. Answers that, when communicated to the outside world, generate awareness and preference for the University, motivate qualified graduate students to apply to key programs, and ignite energy and passion towards Chapman.