Our partnership began in 2012. We tackled the strategic challenge of leveraging Friar Tux Shop’s legacy and heritage, while presenting the brand in a fresh and relevant way to appeal to today’s brides and grooms. Aside from quickly jumping into the social and online space, we launched a new look, and brand voice. In the midst of this refresh, we chose to reinvent one of Friar Tux Shop’s most valued marketing pieces–their product catalog.
“In our process of interviewing several advertising agencies, we were impressed with Orange Label’s attention to detail. They were very interested in learning about our business from us, but also went through their View from the Field that helped them learn about our customers. It was only after learning about both the company and the customer that they began crafting plans to help us. We appreciated the thoroughness of their process, and were impressed with the plans they developed.”
—Greg Goodwin, President, Friar Tux Shop