Hawaii Forest & Trail and Kohala Zipline Guiding a Brand Adventure

Zip line across the rainforest canopy. Hike volcanos at twilight. Swim through glimmering waterfalls. Hawaii Forest & Trail and Kohala Zipline adventures are as breathtaking as they sound. Since 1993, owners Rob and Cindy have been advocating for Big Island ecology with unforgettable tours that are both exploratory and educational. However, promoting an ecotourism brand in one of the world’s premier travel destinations in a sea of competition was challenging. Plus, the company was positioning not one, but two brands in a dynamic market. In 2013, Hawaii Forest & Trail and Kohala Zipline invited Orange Label to join them on an advertising adventure.