Kahoots Brand Values Brought to Life

From a hay heap in the back of a pickup truck to 22 booming feed and pet stores, Kahoots Feed and Pet is a true story of entrepreneurship. Founder Mike and business partner Ethan relied on sheer cowboy determination to see their dream realized, and with great growth comes great challenges. Now that Kahoots was playing in the big leagues with competitors like Petco and PetSmart, how would they share their unique voice in the world of pet and feed products? In the summer of 2014, Orange Label came onboard to help Kahoots answer this question.