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Standing out among the crowd starts with establishing industry leadership – and there’s no better vehicle for sharing your brand’s innovative expertise than blog content.

While blogging, traditionally, may seem like a territory dominated by foodies and beauty gurus, it can actually help brands across every industry achieve more leads and more revenue through enhanced visibility and outreach. Blogging lends a hand in giving your brand a voice that resonates with your audience and, so long as you regularly publish quality content, your readership will grow. Let’s discuss how blogs work and how they can benefit your brand.

1. Establishing a Personal Connection with Your Brand

A blog is the optimal environment for creating personal connections between your brand and your target market. Think of a blog as an opportunity to humanize your brand. It is important for your blog to reflect the thoughts and feelings of your company as it gives your brand a voice that makes it relatable and approachable to your audience. Blogs can also be helpful in positioning your company as an expert brand in the industry. By regularly posting thought-leading articles, you can provide engaging, innovative content for audiences to reference all while helping your brand’s expertise and personality come to fruition. Consumers want to get to know the ins and outs of a brand, they want to find brands they can feel that they are a part of, and blogs can satisfy that desire.

2. Contributing to Your Social Media Marketing Strategy

As you already know, social media marketing can help your business in many ways, and blogging is a tool to enhance your brand content on social media. One of the most exciting ways blogging contributes to social media marketing is that it has the power to communicate thought-leading, long-form content to a wide audience of prospective consumers. Looking at the statistics, a majority of people are on social media, despite age, location and gender. A 2018 survey conducted by Pew Research Center found that, in the U.S., 71% of those aged 18-24 and 40% of adults aged 30-49 use Instagram. In contrast, adults between the age of 30-49 are heavy users of Facebook, falling directly behind the younger audiences. A blog is an effective way to connect your followers accessing the company’s various social media websites. When you share your blog on your social media sites it serves as the meeting point between your website and other digital channels, which allows your audience to connect and engage with your brand in a more substantial and convenient way. In addition to sharing blog posts on sites such as Instagram and Facebook, you can also share posts on your email newsletters to further expand reach. As your blog gains followers your brand will also gain loyal customers.

3. Increasing Search Engine and Website Traffic

Blogging also has the power to enhance search engine optimization (SEO) for your website. When you consistently supply your website with new content, the opportunity for more domain pages to be indexed increases. According to Hubspot, companies that have a blog have “434% more indexed pages.” In addition, the more blogs you publish the more words are added to your website, which in turn means greater chance to rank various keywords. With boosted SEO, you provide your target market with more openings to find your website, which ultimately leads to increased website traffic. Hubspot also notes that companies that have a blog have “55% more visitors” to their website. It is important to have your audience accessing your website on a consistent basis and blogs can direct your audience to your website. Once on the blog, the time spent on a web page is likely to increase and you can provide opportunities throughout your posts to drive traffic to other areas of your website through internal links.

No matter what business you are in, a blog can help your company or organization thrive. Hubspot states that companies that invest their time in blogging are “13x more likely to enjoy positive ROI,” and, when you are consistently creating quality content, there are countless opportunities for growth and success. If you have yet to start a blog for your company, now is the time to make that investment and grow your business.

For more information on blogging and the benefits it has in store for your company, Contact Orange Label.

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