August 3, 2020
Written by: Ashley Ruiz 7 minute read
- Capabilities: Social
- Industry: Response Marketing
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August 3, 2020
Written by: Ashley Ruiz 7 minute read
June 8, 2020
Written by: Chelsea Ragland Annie Svitak Michelle Komala 14 minute read
May 21, 2020
Written by: Michael Gonzales 4 minute read
May 8, 2020
Written by: Rochelle Reiter 4 minute read
February 27, 2020
Written by: Ashley Ruiz 5 minute read
January 17, 2020
Written by: Lily Rice 7 minute read
December 11, 2019
Written by: Ashley Ruiz 4 minute read
November 8, 2019
Written by: Lily Rice 5 minute read
The 19 is Orange Label's monthly podcast, tackling response marketing in healthcare and retail. The 19 speaks to the entrepreneurial-minded, offering insight into industry trends and marketing strategy best practices. When you tune in to The 19, you're not only getting response marketing insights in 19 minutes or less, you will also hear from consumers and industry influencers. The 19, after all, is derived from the sum of 1972, the year Orange Label was founded.
17 minute listen February 4, 2020
19 minute listen January 29, 2020
19 minute listen September 16, 2019
13 minute listen June 25, 2019
17 minute listen June 17, 2019
19 minute listen April 15, 2019
19 minute listen April 9, 2019
10 minute listen January 28, 2019
17 minute listen January 23, 2019
Written by: Rochelle Reiter October 25, 2019
The new website is live. You’ve had an internal celebration for the launch, champagne and all. Think you’re done? Not so much. Iterate. Evolve. Your website should be a living, breathing representation of your organization. Gone are the days of one and done. Technology evolves, buyer behavior changes – so, why doesn’t your website? If you are not adding new content to your website weekly and evolving your functionality and user experience, you’re going to watch your competitors take the lead.
Written by: Rochelle Reiter August 26, 2019
I recently attended a leadership event and two of the three speakers touched on neuroplasticity. Simply put, it’s the ability of the brain to change throughout an individual’s life. So, what does neuroplasticity have to do with marketing and brand leadership? In order for marketers to connect with new audiences, a change in thinking must occur with that new audience. If it’s a new product or service, the change is making people aware that there is a new solution to their issue or problem. The messaging needs to educate, inspire and impact in a way that changes minds and impacts the heart. So, what actions are you taking to ensure your messaging is creating the change you want?
Written by: Rochelle Reiter July 19, 2019
When is the last time you listened to a podcast, read a book or attended a workshop? Just because you’ve been doing something for a long time, does not make you an expert in that subject. Brand leaders know that the secret to remaining relevant is to lean into the discomfort of the unknown. They continue to learn new technology, new skills and new perspectives. Consequently, they know how to adapt to the dynamic marketplace and anticipate change. If you hear yourself saying, “this is the way I’ve always done it,” it’s a good sign to invest your time and energy into something new. Who knows, you may find a better way AND have fun doing it.
Written by: Rochelle Reiter May 31, 2019
If I asked your leadership team, “Where is your organization going?” Would they all say the same thing? If the answer is no, stop what you are doing because it really doesn’t matter. Ensuring your team is working toward the same goal is crucial to maintaining a leadership position in your space. Imagine the possibility of creating the extraordinary IF everyone is unified and aligned on one BIG powerful vision.
Written by: Rochelle Reiter May 29, 2019
Can you fly a plane? I can’t and I know that I would want an expert to pilot my next flight. Sometimes you get so caught up in the day-to-day, you think you can cover all the bases and do everything. How is that working for you? Brand Leaders use experts to tackle specific areas that are outside of their skillset. Experts can dig deep, not just scratch the surface, and provide that needed insight to really make a difference. Stop “trying” to do it all and hire what you’re not.
Written by: Rochelle Reiter April 29, 2019
You are in the airport and you see a familiar looking photo draped across the pathway down to baggage claim. You realize you’ve seen it before…wait, it was used in your last creative campaign. FAIL. Audiences demand authenticity and there is no better way to capture this than through the use of custom photography designed with your brand’s specific goals and objectives in mind. There is a difference between a pretty picture and one that is captured with the essence of a strategic, compelling message. Brands using custom photography have the power to create differentiation and unique identity. Why be a me-too brand and look like the rest, when you can “own” your own brand?
Written by: Rochelle Reiter March 28, 2019
Pride. Peace. Confidence. Comfort. Joy. These are all emotions that, when felt, have the power to move. Does your marketing make people feel? Or does it just provide information? With the barrage of marketing messages we encounter every day, there are only a few that really “get me.” Don’t waste people’s time, or even worse, your own time, creating more useless content. Dig in, uncover the jewels, share only messages that move people.
Whether you’re the press seeking an expert opinion or talent with a desire to join the conversation, call or email us for more.
As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.