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Marketing: In-House, Outsource or Both?

We’re at a time when all-too-familiar economic words are inflating boardrooms across the nation. To make breathing room, many company’s finance teams and CFOs are eyeballing budgets. One of the biggest mistakes that companies make in times of economic uncertainty is cutting their marketing budget instead of optimizing it. As the saying goes, “When times are good, you should advertise. When times are bad (or uncertain), you must advertise.” Is marketing on the chopping block for your budget?

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