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With a fearless mindset and a focused strategy, we empower our clients to be leaders in their market and experience powerful and growing demand.
Scientifically developed, perfected and re-perfected over the last 45 years, the Orange Label Approach involves asking the right questions and listening. Applying careful consideration to the client’s industry and core objectives, the Orange Label Approach translates key insights into an actionable plan that resonates with target audiences.
A focused meeting between key players at the client level and the Orange Label Marketing Team explore:
Nobody, and we mean nobody, speaks about a brand better than its customers. During the View from the Field, we take a sample of a brand’s customers, prospects and/or external stakeholders, and ask a series of insightful questions to discover, first-hand, the benefits and feelings associated with their products and services. This candid research paints an authentic picture of how a brand is perceived internally and externally, which is then documented, analyzed and reviewed with the client.
After carefully considering the Orange Exploration and combining the insight and authentic responses gained from the View from the Field™, our creative department develops the client’s Brand Messaging Platform. This “Brand Essence” or “The Juice,” captures everything the client stands for while maintaining a look and feel that compels target audiences to take action.
Using the Brand Messaging Platform as a guide, Orange Label’s Marketing Team develops a Marketing Execution Strategy and actionable implementation plan that outlines recommendations for the key initiatives and tactics to generate marketplace awareness, response and achieve marketing goals.
A focused meeting between key players at the client level and the Orange Label Marketing Team explore:
Nobody, and we mean nobody, speaks about a brand better than its customers. During the View from the Field, we take a sample of a brand’s customers, prospects and/or external stakeholders, and ask a series of insightful questions to discover, first-hand, the benefits and feelings associated with their products and services. This candid research paints an authentic picture of how a brand is perceived internally and externally, which is then documented, analyzed and reviewed with the client.
After carefully considering the Orange Exploration and combining the insight and authentic responses gained from the View from the Field™, our creative department develops the client’s Brand Messaging Platform. This “Brand Essence” or “The Juice,” captures everything the client stands for while maintaining a look and feel that compels target audiences to take action.
Using the Brand Messaging Platform as a guide, Orange Label’s Marketing Team develops a Marketing Execution Strategy and actionable implementation plan that outlines recommendations for the key initiatives and tactics to generate marketplace awareness, response and achieve marketing goals.
The strategy behind strategy? Diagnose, research, plan, implement, track, repeat. A formula that allows our team to navigate business nuances, overcome market challenges and most importantly, uncover opportunities for our clients. We blend our business experience with advertising, marketing and branding expertise to develop actionable response marketing strategies that produce meaningful results.
A brand is the core of a company, product or service. It supports a vision, mission and goals, informs company culture, guides strategic initiatives, differentiates from competitors, and, at the end of the day, it drives results. We apply our expertise and strategic thinking to launch new brands, spearhead rebranding efforts and the reignite existing brands.
Orange Label offers more than 45 years of experience in strategic media planning, buying, and ROI tracking in over 250 markets. We’ve witnessed massive shifts in communication trends, and, through it all, have continued to deliver results by holding fast to one key, unwavering principal–a need to be disruptive and relevant to break through, make an impression and generate response.
Our award-winning creative team expertly encapsulates the client’s vision and brand identity with content that achieves marketing, advertising and sales goals and objectives. The result of this integrated partnership between our artists and our clients is design that truly delivers, and resonates with internal and external constituencies.
As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.
Orange Label was awarded a spot in the Orange County Business Journal's Best Places to Work in 2018.
(949) 631-9900 
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Social
Social media is everywhere, all the time. It is the place to explore, find information, and engage with people and brands you love. Our agency’s social media division, Orange Social, specializes in brand strategy and execution designed to elevate your brand’s social presence and achieve your marketing and advertising goals. We believe that every single customer or prospect is important and understand how social media can play a heavy role in fostering that relationship throughout the buying cycle.