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Challenge

UC Irvine’s Center of Excellence on Elder Abuse & Neglect partnered with Orange Label to develop a grass-roots social justice movement to raise awareness about elder abuse and neglect called the Ageless Alliance.

Approach

Launching on June 15th, World Elder Abuse Awareness Day, Ageless Alliance garnered local and national recognition on traditional and digital platforms that reached as far as the White House. Covered by USA Today, LA Times, OC Register, Sacramento Bee and various other outlets, the launch gathered the momentum needed to raise awareness of this powerful cause and set up Ageless Alliance for long-term success.

The Result

“Elder abuse touches millions of Americans and launching the Ageless Alliance is a very important part of mobilizing people across the country to become aware and involved in preventing it. Orange Label played an integral role in launching the movement and we are very appreciative of their support and expertise.”

– Dr. Laura Mosqueda

Associate Dean of Primary Care and Family Medicine and Ronald W. Reagan Endowed Chair in Geriatrics, UC Irvine

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Founded in 1972

As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.