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As America’s largest sex trafficking case management program, Children of the Night has been rescuing children around the world from the dangers of prostitution for over 30 years. Providing everything from education to mental health services, the LA-based nonprofit has given thousands of children the gift of a brighter future. To continue their legacy of service, Children of the Night sought a social-focused marketing approach that would build awareness, drive activity and encourage donations.
After assessing Children of the Night’s brand positioning, Orange Label developed an in-depth social media plan and implementation strategy that authentically communicated the brand’s core values and overall mission. Executed across multiple social platforms, including Twitter, Facebook and Instagram, this approach successfully leveraged Children of the Night’s online presence through a unique combination of branded content, thought leadership and engagement opportunities.
In one year, Children of the Night saw
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