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Challenge

Focusing on specialty surgeries that improve the quality of its community’s lives, Dameron Hospital’s Bariatric service line had long been a driver of patient volume. Awareness was high, but engagement was slowing. Orange Label saw opportunity to help invigorate the hospital’s bariatric program with a refreshed campaign invoking an emotionally-driven message.

Approach

To develop an authentically personal message, Orange Label’s strategic creative team began with a personal approach. Interviews were conducted with Dameron patients and physicians to reveal the service line’s benefits and uncover stories that illustrate real-life impact. This insight inspired a new campaign theme – Live Without Limits. With a multi-media mix of TV commercials, digital ads, billboard and print, the campaign made a significant impact on internal staff and Bariatric physicians while increasing the number of surgeries at the hospital.

Result

Workshops achieved maxed-out attendance while volume increased with multiple surgeries per month.

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Founded in 1972

As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.