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Challenge

Dameron Hospital was ready to introduce a game-changing service line that would innovate knee replacement surgery in San Joaquin County. The Rapid Strides Accelerated Recovery Knee Replacement Program ensured a fast and lasting recovery for patients, using a combination of minimally invasive techniques and state-of-the-art technology. Now, the hospital needed an in-depth, multiplatform marketing approach that would expand reach and drive procedures.

Approach

Orange Label devised an omnichannel marketing plan that would call attention to Rapid Strides on print and digital platforms. Emphasizing the program’s ability to restore quality of life through leading-edge techniques, the omnichannel campaign communicated a positive, results-focused message through magazine ads, digital campaigns, a dedicated landing page, billboards, cable and broadcast TV and more.

Results

As a result of the campaign, Dameron saw an exponential increase in beds filled and an overall boost in brand recognition on both a local and national level.

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Founded in 1972

As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.