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Challenge

Dameron Hospital in Stockton, California, came to Orange Label with a distinct need–an elevated brand image. Over the past 100 years, the longstanding Dameron brand had grown stagnant due to lack of presence in the Stockton community. Dameron needed Orange Label’s help to communicate their positive, progressive transformation to the outside world and become a local source of pride in the community.

Approach

To achieve a significant shift in market place perceptions, Orange Label developed and implemented an integrated marketing, advertising and creative strategy targeted to Stockton and surrounding cities, kicking off with one of their top, award winning service lines–Orthopedics. Since the launch, Orange Label effectively carried the brand messaging across five additional services line campaigns with an even louder marketing presence.

The Result

“Now that we’ve developed a series of service line and brand awareness campaigns together, the positive results speak for themselves. From conceptual planning to execution, my Orange Label experience has been wonderful and I rely on them as thought partners that are committed to our success.”

- Scott Nariyoshi

Marketing & Communications Director, Dameron Hospital

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Founded in 1972

As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.