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In the fall of 2017, Dameron Hospital announced an extraordinary partnership that would bring a new level of cardiac care to San Joaquin County. The Stanford Cardiac Surgery Program at Dameron Hospital brought acclaimed physicians from Stanford Health Care and the Stanford School of Medicine to the local community, making world-renowned cardiac and thoracic care more accessible than ever before. Dameron was ready to promote this historic news across multiple marketing channels, and Orange Label had a response-driven plan that would broadcast the partnership to the widest audience possible and drive appointments for specialized heart and lung surgeries.
From print ads to billboards to digital campaigns, Orange Label ensured this announcement was heard loud and clear on a variety of platforms. Taking a community-focused approach, the creative highlighted the program’s positive patient outcomes as well as its direct impact on local constituencies. Paired with attention-grabbing messaging that centered on accessible, innovative cardiac and thoracic care, the omnichannel campaign made a lasting impression and positioned The Stanford Cardiac Surgery Program at Dameron Hospital as a game-changing addition to the local community.
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