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Since 1994, Hawaii Forest & Trail has offered exciting, Big Island eco-adventures for tourists and locals alike. As the leading tour provider on the Big Island, it was time Hawaii Forest & Trail adopted a branded look and feel that reflected their expertise and was inclusive of their sister company, Kohala Zipline canopy tours. With this in mind, Hawaii Forest & Trail partnered with Orange Label to develop a modern look and streamline the brand messaging to showcase their unique offerings.


While Kohala Zipline certainly had unique appeal, Hawaii Forest & Trail had 20 years of experience in the ecotourism industry and a nationally recognized reputation. Orange Label concluded that pairing the two brands together under one positioning statement would increase their clout as ecotourism destinations. Using the core message “Your Guide to Big Adventure,” Orange Label created a highly targeted media plan to promote Hawaii Forest & Trail and Kohala Zipline across digital and print platforms. Hawaii Forest & Trail and Kohala Zipline has since bolstered its reputation as Kona’s premier eco-tourism provider through a combination of strong brand positioning and eye-catching media. As a result of Orange Label’s help, Hawaii Forest & Trail and Kohala Zipline’s direct sales have been steadily rising year to year.

The Result

Since partnering with Orange Label, Hawaii Forest & Trail has grown

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