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Challenge

Higher Education Skincare developed a vibrant skincare line, combining high quality products with a simple step-by-step routine that teaches skin to be its best. Targeted at Gen Z and young Millennials, the brand-new line needed to stand out, yet the market was already highly saturated. How could Higher Education Skincare differentiate their brand and engage with a digitally-savvy community?

Approach

Orange Label’s creative, content and social media teams aligned to design a powerful product launch. Beginning with web design, Orange Label introduced a new color palette and youthful look and feel. The aesthetic then translated to a lively social media feed, with punchy copy, lifestyle photography and motion graphics. Ultimately, these efforts helped educate the Gen Z consumer on how to take care of their skin using Higher Education Skincare’s products, which increased their social visibility while building preference for the brand.

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Founded in 1972

As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.