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Higher Education Skincare developed a vibrant skincare line, combining high quality products with a simple step-by-step routine that teaches skin to be its best. Targeted at Gen Z and young Millennials, the brand-new line needed to stand out, yet the market was already highly saturated. How could Higher Education Skincare differentiate their brand and engage with a digitally-savvy community?
Orange Label’s creative, content and social media teams aligned to design a powerful product launch. Beginning with web design, Orange Label introduced a new color palette and youthful look and feel. The aesthetic then translated to a lively social media feed, with punchy copy, lifestyle photography and motion graphics. Ultimately, these efforts helped educate the Gen Z consumer on how to take care of their skin using Higher Education Skincare’s products, which increased their social visibility while building preference for the brand.
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