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In 2016, Moulton Niguel Water District looked to Orange Label for assistance with a brand refresh. The Orange County-based water provider needed to build a brand that was innovative and industry relevant – a brand that would resonate with customers, provide educational resources and build community.


Orange Label delivered a multifaceted marketing approach that incorporated direct marketing, traditional advertising, social media and other mediums that not only conveyed Moulton Niguel Water District as a leader in the innovation and service of water delivery, but did so in a way that established support and trust within the local community.

The Result

Positioned Moulton Niguel Water District’s brand as the leading water service provider and water conservation resource in the local community and beyond.

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Founded in 1972

As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.