Contact Now


Pacific Architectural Millwork decided to establish a new brand to create a unique and clear identity for the expanding windows and doors segment of the business. To immediately establish industry leadership, this new brand needed to make a statement, so Pacific Architectural Millwork turned to Orange Label to develop a concept that would get people talking.


During meetings with the Pacific Architectural Millwork team and interviews with builders, architects and customers, one word appeared again and again in Orange Label’s interviews with key target audiences: “Reveal your home in an entirely new way.” “Designers can reveal their vision.” “Builders will reveal the true potential of their spaces.” Thus, Orange Label recommended Reveal Windows & Doors alongside the brand positioning “Expand Your View.”

After announcing the launch via press release, Reveal made its first public appearance at the International Builders Conference, where they built a booth made entirely of Reveal products. The outcome of the brand’s launch was stellar, resulting in heavy booth traffic, press coverage, positive industry feedback and a spike in new business.


“Orange Label was extremely helpful in our rebranding process, from the initial market research to the actual design of the logo and marketing and launch of the new brand. We also used Orange Label to plan and manage our ongoing marketing efforts, and they provided outstanding service and represented our company exceptionally well.”

- Ryan Higman, President

Reveal Windows & Doors, Pacific Architectural Millwork

Hire Orange Label

Contact Us

Join Orange Label

Explore related work

Founded in 1972

As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.