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Written by: Rochelle Reiter July 19, 2019
When is the last time you listened to a podcast, read a book or attended a workshop? Just because you’ve been doing something for a long time, does not make you an expert in that subject. Brand leaders know that the secret to remaining relevant is to lean into the discomfort of the unknown. They continue to learn new technology, new skills and new perspectives. Consequently, they know how to adapt to the dynamic marketplace and anticipate change. If you hear yourself saying, “this is the way I’ve always done it,” it’s a good sign to invest your time and energy into something new. Who knows, you may find a better way AND have fun doing it.
As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.