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Written by: Rochelle Reiter April 29, 2019
You are in the airport and you see a familiar looking photo draped across the pathway down to baggage claim. You realize you’ve seen it before…wait, it was used in your last creative campaign. FAIL. Audiences demand authenticity and there is no better way to capture this than through the use of custom photography designed with your brand’s specific goals and objectives in mind. There is a difference between a pretty picture and one that is captured with the essence of a strategic, compelling message. Brands using custom photography have the power to create differentiation and unique identity. Why be a me-too brand and look like the rest, when you can “own” your own brand?
As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.