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Brand Leaders understand neuroplasticity.

Written by: Rochelle Reiter August 26, 2019

I recently attended a leadership event and two of the three speakers touched on neuroplasticity. Simply put, it’s the ability of the brain to change throughout an individual’s life. So, what does neuroplasticity have to do with marketing and brand leadership? In order for marketers to connect with new audiences, a change in thinking must occur with that new audience. If it’s a new product or service, the change is making people aware that there is a new solution to their issue or problem.  The messaging needs to educate, inspire and impact in a way that changes minds and impacts the heart. So, what actions are you taking to ensure your messaging is creating the change you want?

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