Intellect, Curiosity and Strategy

You need to lower your brand’s cost-per-customer acquisition price, increase sales, grow market awareness, boost online traffic, decrease dud leads and double qualified leads all while staying within the budget. Phew, that’s a lot. Would it make your life easier to let go of the grunt work and be on the approving end of campaigns that receive recognition from internal and external stakeholders? With a full team of designers, account managers and writers, Orange Label is on your side to create and execute integrated marketing strategies specifically tailored to your brand. Our 50+ years of media buying experience have built superior negotiation power and provide the advantage of competitive rates for local, regional and national advertising campaigns. From media buying, or securing of time for advertising message delivery, to creating hard-hitting campaigns that drive traffic, Orange Label is ready to jump in with solutions.


media Types

TV / Cable

Global user penetration in the Traditional TV segment is expected to be at 72% in 2026, from 71% in 2022. Source: Statista

TV / Over-The-Top (OTT) Media

Global user penetration in OTT media, or video content sold over the internet (i.e. streaming services), is expected to hit 44.1% by 2027, from 35.7% in 2022. Source: Statista

Traditional Radio

Listeners of terrestrial radio broadcasting in the U.S. expected to amount to 223m by 2026. Source: Statista

Digital Audio

Dubbed “the next big thing,” by Statista, digital audio services advertising spend in the U.S. is expected to rise to nearly USD$8B by 2025. Source: Statista

Podcasts / Podcast Advertising

The number of podcast listeners in the U.S. is expected to reach over 100 million users by 2024. Data from Statista shows that podcasts and online audio, in general, remain the most under-invested media formats worldwide. Source: Statista


The number of readers in the Print Advertising segment is expected to amount to 63.5 million in the U.S. by 2026. Source: Statista


The global out-of-home advertising spend, which includes billboards, posters, in-flight advertising, arena and stadium advertising and more, is projected to amount to USD$45B by the end of 2024, from a projected USD$39B by the end of 2022. Source: Statista

Digital / Internet

Digital advertising spend worldwide, including desktop/laptop computers and mobile devices, is forecast to reach a total of USD$646B by 2024. Source: Statista. Global internet advertising revenue, which encompasses formats including email, search engine, social media, display and mobile advertising, is projected to increase to USD$488B by 2025. Source: Statista


Global mobile advertising spending forecast to surpass USD$339B by 2023. Source: Statista


71% of respondents in Unbabel’s 2021 Global Multilingual CX Survey believe it’s extremely important that a brand promotes and supports products and services in their language. Source: Unbabel

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