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September 16, 2019 Shownotes:

As artificial intelligence continues to transform key industries, Futurus Group noticed one critical area that it wasn’t reaching: healthcare philanthropy. Seeking to bridge the gap between individuals’ desire to give and lack of inspiration on who to give to, Futurus Group built the first algorithm to identify donors based on gratitude, instead of wealth. In today’s episode of The 19: Healthcare, Orange Label President Rochelle Reiter sat down with Futurus Group President Nathan Chappell to discuss how Futurus is combining the art of giving with artificial intelligence.

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Founded in 1972

As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.