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May 1, 2018
Are you comfortable?
This may seem like a simple question, but, to us here at Orange Label, it speaks volumes. Why? Because, after 45+ years in the retail response marketing industry, we’ve learned something –
Comfort is the enemy.
Now, we don’t mean couch-blanket-and-your-favorite-TV-show kind of comfortable – we mean status-quo comfortable. We mean same-old-same comfortable. Orange Label was founded on the principles that every retail brand has a unique wow-factor and it’s up to us to discover and expand upon that key differentiator. We help entrepreneurial brands achieve goals fearlessly, establish lasting industry leadership and push the limits of possibility.
It all begins with the Orange Label Approach, our agency’s signature method of uncovering our client’s goals and objectives and developing a strategy to turn ideas into action. This multi-step approach addresses core business objectives, marketing objectives, limitations, sensitivities, the competitive landscape, customer and employee feedback and core values, among other factors, to inform key initiatives that generate marketplace awareness, response and achieve marketing goals.
To ensure your retail brand’s one-of-a-kind voice is heard loud and clear, our team of experts is always up-to-date on the latest industry trends and marketing services. Orange Label keeps a finger on the pulse of all things retail response marketing, so content stays fresh, relevant and authentic. As marketing evolves our list of services evolve, incorporating a breadth of capabilities designed to introduce retail brands to a wide audience of potential customers. Our retail response marketing capabilities include:
We also understand that retail is a numbers game and we want you to be on the A Team. We do the legwork and crunch the numbers to build strong brands and develop marketing and advertising strategies that achieve ROI and enhance brand value. But, that’s enough from us – it’s time to let our clients’ success stories do the talking.
Ready to join the ranks of national brands like Petco and PetSmart, San Diego-based pet and animal supply chain Kahoots Feed and Pet Store reached out to Orange Label to help them drive response and increase sales. After developing powerful, brand-driven messaging, Orange Label recommended a direct response, multichannel strategy that incorporated social media, radio advertising, email marketing and print advertising. Through this comprehensive approach, Kahoots saw an immediate boost in sales that only grew over time, and, over the course of three years, the brand has experience a 36 percent increase in retail sales, a 20 percent increase in transactions and a 13 percent increase in revenue per transaction.
For the last 150 years, Greenwell Farms has produced high-quality Kona coffee, and much of the brand’s success lies in overseas sales. To expand reach and drive conversions, Orange Label works with Greenwell Farms on multiple strategic marketing initiatives, including brand development and ongoing promotional campaigns. To spike sales during the last part of 2017, Orange Label developed holiday campaign that appeared on Greenwell Farms’ social media channels and email blasts – and the results were stellar. This holiday campaign led to a 14 percent increase in retail sales and enhanced brand recognition across multiple U.S. markets.
Based in Kona, Hawaii, Hawaii Forest & Trail is leading the way in ecotourism on the Big Island. Offering volcano hikes, zipline tours, waterfall swims and more, Hawaii Forest & Trail needed larger-than-life creative to match its larger-than-life adventures – and that’s where Orange Label came in. Through our patented Orange Label Approach, we were able to reimagine Hawaii Forest & Trail’s marketing collateral, creating a modern look and feel that would appeal to prospects across digital and print platforms. Because of this marketing refresh, Hawaii Forest & Trail saw a boost in direct and website bookings for substantial growth in sales.
Today’s world of retail response marketing is full of vibrancy and opportunity. From social media to digital marketing, television to print, there is an endless, ever-evolving array of media to incorporate into your response marketing strategy. Here at Orange Label, we believe market leadership starts with data-driven strategy and powerful creative, which are informed by in-depth research. We diagnose, research, implement and track to ensure your product and services make an impact – on customers and the target marketplace. With the right combination of strategy and tactical implementation, we’ll expand your audience, boost your reputation and create lasting customer relationships and loyal brand fans.
“I have a passion for ensuring our clients lead their market with a thriving brand. I am grateful for the opportunity to work directly with entrepreneurial mindset organizations on their journey to leadership. The Orange Label team is always thinking newly and acting on strategies to increase the footprint and impact of our client’s brand, which is very exciting on a daily basis,” says Orange Label Agency Principal Rochelle Reiter.
For more client success stories, click here. To partner with Orange Label, call (949) 631-9900.
As Orange County’s longest-standing, privately held response marketing agency, we have witnessed dynamic shifts in the world of marketing. Through it all, we have ensured our clients stay at the forefront of communication and technology, driving response and value with every new endeavor.