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Social media is everywhere, all the time. It is the place to explore, find information, and engage with the people and brands you love. Orange Social, our agency’s social media division, specializes in brand strategy and execution designed to elevate your brand’s social presence and achieve your digital marketing goals. Our team believes that every single customer or prospect is important and we understand how social media can play a role in fostering that relationship throughout the buying cycle.
STRATEGY
CAMPAIGNS
MANAGEMENT
CREATIVE
ADDITIONAL SERVICES
A powerful social media marketing strategy is critical for facilitating an effective digital marketing plan. From initial research to campaign monitoring, Orange Social delivers a plan focused on results.
We begin by gaining an understanding of your brand’s current presence with a brand audit to capture a full picture of the competitive landscape. This allows us to develop a competitive analysis and map out the best method to target your ideal audience. We then strategically establish your brand’s unique voice and social footprint, which enables us to create content that is authentic, trustworthy, and engaging to your audience. Next, we pair eye-catching feed aesthetics comprised of videos, photography, and motion graphics with attention-grabbing copy and effective calls-to-action (CTA). Utilizing user-friendly software, we outline a posting cadence and manage your content calendar to help you effectively reach the right people at the right time.
Through reporting, monitoring, and KPI tracking, we analyze social performance to increase website traffic, search rankings, and brand awareness. Working as an integrated extension of your team, we engage with your audience and recommend creative campaigns to maximize monthly, annual, and long-term goals.
Higher Education Skincare
Higher Education’s high-quality skincare line targets a young millennial and Gen Z audience, so social engagement was a necessary component in their campaign. Orange Label strategized the product and brand launch on social media with vibrant creative content that drove preference among the intended audience through content creation and community management on Facebook and Instagram.
Greenwell Farms
Greenwell Farms has been producing 100% Kona Coffee for over 150 years, and with most of their customers living outside of the islands, an active social strategy engaging new and existing customers is essential. Leveraging their fun and clever brand personality, Orange Label employs paid and organic social media efforts to connect with true coffee lovers.
Southland Credit Union
Southland Credit Union’s challenge was to grow their Los Angeles and Orange County member base and bring awareness to the benefits of banking with a credit union. Orange Label developed a strategic plan that included content creation, posting and community management on Instagram, Twitter, Facebook, and LinkedIn, in addition to paid Instagram and Facebook ad campaigns that support priority member services and promotions.
DGSHAPE Americas
DGSHAPE sought to increase brand awareness and educate audiences with two key audiences and markets – clinical and lab market through an omnichannel marketing strategy. Their social approach included consistent posting and community engagement on Instagram, LinkedIn, and Facebook.
Dr. Elisabeth Potter
Dr. Elisabeth Potter and her team’s intention was to bring awareness to her expertise in reconstructive breast surgery and aesthetics across their social platforms, but they lacked the time required for content writing, creative development, posting, and community management. Orange Label delivered a plan and ongoing strategy that included Instagram, Facebook, and LinkedIn content, as well as paid Instagram and Facebook ad campaigns.
Del Monte Shopping Center
Located in scenic Monterey, CA, Del Monte Shopping Center is host to a wide variety of shops and restaurants, so their social strategy’s intent was to support local and national brand tenants and drive foot traffic to the center for community events, shopping, and dining. Orange Social helps Del Monte Shopping Center engage with their customers and tenants through Instagram, Facebook, and Twitter and supports center engagement and foot traffic through Yelp Ads and Google My Business listings.
Bixby Land Company
Bixby Land Company's challenge was to develop unique content to engage with their commercial real estate audience. Orange Label formed a social strategy that would extend Bixby’s reach outside of their Orange County, CA base to nurture growth with their national stakeholders and showcase expertise across their nationwide office and industrial portfolio through Instagram, Facebook, and LinkedIn.
Each campaign is calibrated to ensure that the message resonates with the target audience at every stage of the buying cycle. We provide rich and valuable content that resonates, so that our clients can form a long-term connection with their audience.
Brands we’ve worked with
Orange Label knows the intricacies of every social media platform to best optimize the content—from visual creation and copy to community management. We pare down each element and utilize content management and reporting software for optimum results.
Social trends, compelling creative, active engagement—your audience expects you to be current on all of it. To ensure the most up-to-date messaging, we utilize the tools necessary to captivate an audience and facilitate meaningful engagement.
We make it easy to review, comment on, and approve social media content. Orange Label makes social media marketing simpler for you with real links, real mock-ups, and a quick, easy authorization process that eliminates complicated spreadsheets.
On any given platform, social media users seek out reciprocal interactions with the brands they engage with. As a certified Sprout Social Agency Partner, the Orange Label team has the tools needed to manage correspondence and track your brand’s ROI goals.
Creating content is an important part of a social media campaign, but it is not the only factor in developing a successful strategy. Since social media plays a role in each stage of the buying process, we rely on metrics to gauge the success of each campaign, each post, each story. Orange Label measures, plans, and regularly ensures that the message is reaching the intended audience. We monitor and assess the success of each campaign so that we know our clients are experiencing results.
When you work with us, you give your brand an upper hand. We work alongside our clients to help them save time and stay relevant in an ever-changing industry. Social media has become an essential part of any digital marketing strategy, and Orange Label understands the full scope of what is required for successful social media marketing in Orange County and nationwide. Whether you’re looking to reach a new audience or connect with existing customers, we will uncover an effective social strategy that delivers results.
Our expertise spans a wide range of industries, and the Orange Social team is skilled in social media industry trends and best practices. Since the social world is constantly evolving, having an expert team in your corner will ensure your brand is making its intended impact.
Let’s get social. Contact us today to get started.
