A Social Metrics Matrix for Brands and Customers

Social media can prove to be a powerful tool for raising brand awareness and driving conversions. Both brands and customers can use social media to discover more about a product or service, reaching the point of purchase through a range of social media experiences. From building follower bases with link shares to garnering website traffic, this infographic depicts brand-driven and customer-driven social metrics from the first “Like” to the final purchase decision.