Orange Social, our agency’s social media division, specializes in brand strategy and execution designed to elevate your brand’s social presence and achieve your marketing goals. We begin by conducting a brand audit and researching your competitors. We then strategically map out your brand’s social footprint and brand voice. Next, we pair eye-catching feed aesthetics comprised of videos, photography and motion graphics with attention-grabbing copy and an effective call-to-action (CTA). Once content is ready, we develop audience targets and a posting cadence to effectively reach the right people at the right time.
Through reporting, monitoring and KPI tracking, we analyze social performance to increase website traffic, search rankings and brand awareness. Working as an integrated extension of your team, we engage with your audience and recommend creative campaigns to maximize monthly and ongoing goals.