Strategic marketing communications in the healthcare industry is about motivating individuals, providers and organizations to make healthy choices that contribute to a better quality of life for themselves and the community as a whole. Yet, healthcare is also a business and marketing efforts must drive volume, support credibility and quality perceptions, grow brand awareness and achieve organizational goals.

With over 50 years in the industry, Orange Label understands the rich healthcare landscape and is able to navigate through its ever-changing political, legal and relational nuances with ease.

Healthcare Marketing Capabilities

  • Branding
  • Strategic Marketing Communications
  • Integrated Advertising
  • Service Line Strategy
  • Medical Device Marketing
  • Market Research
  • Collateral
  • Media Planning & Buying
  • Direct Marketing
  • Physician Outreach
  • Design
  • Digital Strategy
  • Content Strategy
  • Video
  • Broadcast
  • Social Media Marketing
  • Signage

Just What the Doctor Ordered

As a leader in response marketing, Orange Label offers deep expertise in marketing and advertising. Our marketing agency’s extensive knowledge of the healthcare industry allows us to completely immerse ourselves in our clients’ unique opportunities and challenges so that we become an integrated extension of their team. Through the Orange Label Approach, we curate a personalized strategy that appeals to every audience vertical your brand needs to reach, whether you’re speaking to decision-makers in the industry or directly to patients. We design your message to connect with your audience, then monitor your campaign so that you receive optimal results. Our creative marketing strategies form emotional connections that drive volume, support credibility and grow brand awareness to ultimately achieve qualitative and quantitative goals.

Casa Colina

Casa Colina Hospital sought to inform target audiences of the center’s innovative Revive Joint Replacement Program and wanted to emphasize their dedication to quality patient care. Orange Label created an integrated marketing campaign strategy to expand their identity in the marketplace and emphasize their state-of-the-art treatments and positive patient outcomes. Through print and digital platforms, Orange Label created compelling messaging that resonated with their community.


Headquartered in Orange County, California, Soberlink Alcohol Monitoring intended to develop a marketing strategy that would expand the startup brand’s message outside of the Orange County healthcare space and speak to audiences nationwide. Their two distinct audiences—addiction recovery device users and family law practices—sought to deliver a unified message across multiple platforms. Orange Label interviewed people from both audience verticals and created a plan that included search engine optimization, paid search, email marketing and an extensive social media marketing strategy that resulted in month over month net new activations.

Dr. Elisabeth Potter

Dr. Potter is a nationally renowned breast reconstruction surgeon whose desire is to stand out in the saturated market in Austin, Texas. Her team wanted to increase brand awareness but they lacked the time required for creative development, content creation and social media community engagement. Through a targeted approach, Orange Label developed an omnichannel marketing strategy that highlighted her message of female empowerment and generated awareness of her practice on local and national levels. As a result of the Orange Label approach, Dr. Potter has seen a 138% year-over-year increase in new users to the practice’s website.

Dameron Hospital

With over 100 years in service, Dameron Hospital’s brand image had grown stagnant and their challenge was centered on projecting a positive, progressive image to their community while announcing fresh partnerships and highlighting their strengths. Their goal was to communicate with audiences in Stockton, California and surrounding cities to announce heightened levels of cardiac and orthopedic care and increase engagement with their bariatric services. Orange Label created marketing campaigns that included print, digital, billboards, cable and broadcast TV. As a result, Dameron Hospital saw increases in surgeries performed, beds filled and workshops attended.

San Jose Medical Group

When San Jose Medical launched, they required a brand-new look and captivating messaging that would increase patient referrals in the Central California market. Through a strategic approach, Orange Label created an omnichannel marketing campaign that included radio and newspaper advertising, direct mail, social media marketing and digital ads. This approach resulted in a significant increase in weekly calls for San Jose Medical Group, with patients noting that radio commercials reminded them that they needed a primary care doctor.

Daughters of Charity Health System

Daughters of Charity Health System teamed up with Orange Label to launch brand awareness initiatives for three locations: O’Connor Hospital, Saint Louise Regional Hospital and DCHS Medical Foundation. Through a 12-month integrated marketing and advertising calendar that mixed traditional and digital media, they saw an increase in website traffic, phone call volume, patient volume and in-class/seminar attendance.

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